Yasmin Felice Morris is a lot of things but mainly she’s a Creative Executive and Music Lover based in Los Angeles, California.

Raised on deep dish pizza, musical theater, and the Bulls, Yasmin (pronounced Yaz-meen, a.k.a. Yaz) gained a unique passion for storytelling and music from an early age thanks to pretty hip parents who dragged her to every musical, concert, and jazz club that was easy to sneak a child into (being an only child has its perks!).

From her day job as a tv/film development exec to running her passion project, PURPLE COAST, she’s carved a lane for herself in discovering unique voices by highlighting and finding ways to bring more of a musical voice to the narrative space.

It’s her goal to be a conduit in the cultural exchange between music and the stories that make it.